Mastering DMs: 5 Key Moments to Engage and What to Say


Ever found yourself staring at your screen, wondering how to break the ice in a direct message (DM)?

Whether it's a new subscriber, a webinar attendee, or a fresh connection, knowing when to send a DM and what to say can turn a simple interaction into a powerful opportunity to engage. In the digital age, where personal touch matters more than ever, we've got your back with a savvy guide to mastering the art of DMs.


When and What: Crafting the Perfect DMs

1. After a Webinar Registration

Imagine someone just registered for your webinar. This moment is ripe for making a great first impression. A message like, "Thank you for registering for the ___ webinar. What made you decide to register?" does wonders. It’s personalized, shows you care, and opens up a dialogue about their interests.


2. Following Their Webinar Attendance

After the webinar, follow up with, "Thank you for attending the webinar. What did you think about _____ part?" This not only shows appreciation but also invites feedback and discussion about specific content, deepening their engagement with your material.


3. Upon Newsletter Subscription

When someone subscribes to your newsletter, it’s a signal they’re interested in hearing more from you. Acknowledge this with, "Thank you for subscribing to the ______ newsletter. You can always send me a DM here if you have questions." It’s welcoming and establishes a direct line of communication.


4. After Downloading a Freebie

Downloading a freebie is a clear sign of interest. A message like, "Thank you for downloading my _____ guide. Please let me know if you have any questions," not only expresses gratitude but also encourages them to reach out, making your interaction more interactive.

5. Creating a New 1st Connection

New connections are potential future advocates or customers. Sending a message like, "Thanks for the connection. Feel free to message me here if you have questions about ______[your topic of expertise]," immediately sets a friendly, open tone for future interactions.


The Takeaway: Start Meaningful Conversations

The key takeaway? Initiate conversations with those who have shown interest in your message and work. It's a powerful way to build rapport, provide value, and establish trust. By reaching out at these strategic moments with thoughtful, personalized messages, you're not just communicating; you're connecting.



Mastering the art of the DM doesn’t just mean knowing what to say; it’s about recognizing those golden opportunities to reach out and build relationships. By following these tips, you’re well on your way to turning simple interactions into meaningful connections that could flourish into much more. Remember, in the world of DMs, a little personal touch goes a long way.

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