[00:00:00] Being on LinkedIn is such a game changer for your business if you're using it well. You can strengthen relationships with your existing network. You can build a network of new potential clients, and you can build a personal brand to attract all kinds of opportunities. In order to do that, you're going to need the three Cs.
If you've never heard me talk about the three Cs, the three Cs are connections. conversations. And content. And content is the subject of today's topic. Specifically how to get more likes and comments. Now, a lack of likes and comments is probably one of the top two frustrations I hear about from people and
when you're not getting a positive response or a significant response, it can be disappointing and it can be frustrating and make us feel like we're doing it all wrong, or that posting doesn't work.
So today I'm sharing five specific ways you can get more likes and comments on your LinkedIn [00:01:00] posts.
Welcome to the Sales by You podcast, where I talk about all things sales, mindset, LinkedIn, and how to build a lead to client sales process that works for you.
I'm your host, Celina Guerrero, sales and LinkedIn coach. I help consultants and service providers attract high quality leads that become their best clients. If you’re responsible for signing clients in your business and are ready to feel more confident and knowledgeable so you can reach your biggest revenue goals, then this is the show for you.
So how do you get more likes and comments on your posts? Well, here's what you need to consider first.
There are three stages someone must go through before they like and comment on your post. Now, these are three stages that go really quickly. So often we don't think about them, but it's important to slow things down and just. [00:02:00] Take a magnifying glass a little bit to sort of see like, okay, what is actually happening in someone's behavior in order to get that like or comment.
So I'm gonna tell you what those stages are now. The first stage that someone has to go through before they like or comment is kind of obvious. They have to see your post. Okay? They have to see it first.
Then once they see the post, they go onto stage two, which is they have to read it. And I'm gonna break that down in a second. And then the third stage is that they've read it and it has to resonate with them emotionally that they're willing to like or comment on the post.
Have you ever liked a post where it just feels like a, it's just like, boom, you know, you like it, there's something motivating you internally, or if you comment it's because you're, you're inspired and you wanna say something about that.
Right? Okay. What do you need to do? What actions can you take in order to increase the likelihood that your right fit [00:03:00] clients are going to see the content.
Okay, well let's talk about the algorithm. Everybody demonizes the algorithm, but the algorithm is not a person. It is A machine. It's machine learning. It seems so sci-fi or something. But think about those words.
It is a machine and it's learning.
And so if you don't give the algorithm any information, it doesn't know what to do with your post. the algorithm needs input. in order to output. so it is really important that, you are feeding the algorithm, you're giving it information so that that machine can learn about what your post is about.
Is it good? Is it valuable? And Whose feed it should put it in. So there's three ways to give that machine information about this post so that the algorithm puts that post in the right people's feeds, who really are interested in that. Okay. So the first is keywords.
Now [00:04:00] let's just. Pause for a minute. I'm gonna explain that what's going on in social media right now, and it has been for a while, is that we're shifting from a follower based algorithm to an interest based algorithm. What does that mean? Well, it used to be. the people that we are followers would get your content.
it was specifically, um, transactional, so to speak, where it was like, I'm gonna follow you because I want your content, and then that, uh, content is gonna show up in their feet. What's happening now when we talk about interest based algorithm, what that means is that
linkedIn or any algorithm is trying to understand what someone's interests are and based on their behavior,put content regardless of whether they're a follower of that person or not in their feed.
Here's the story I can tell you I had an event with my alma mater and they did a networking event [00:05:00] at the NFL headquarters here in Los Angeles.
Now, I guess I kind of watch football every once in a while, but I'm not in the sports industry, I don't talk about sports in my post. I don't help people in the sports industry at all. But when I posted this, picture of me at the NFL headquarters.
Explaining how I had gone there for an event within like two weeks after I kept getting these posts that were related to the NFL or, and there was somebody who was like a. Marketing person for the NFL and it was suggesting I might wanna connect with them.
Right? So that's what I mean by interest based algorithm. I am saying NFL from a keyword perspective and the machine is learning, oh, she must be interested in NFL.
And as a result, the algorithm is putting, posts in my feed related to NFL or suggesting connections of people who are associated with the NFL in some way.
So this is what I mean, and there are some [00:06:00] specific ways you can think about these keywords so that LinkedIn is understanding who might want to see that post? Very simple, very simple stuff here. Okay?
Number one is industry. So if you serve the real estate industry, put the word real estate in your post.
If you work in sustainability put the word sustainability in your post. Okay? So that's kind of industry.
Services. For example, I'm a sales on LinkedIn coach and it is ideal if I put the word sales or LinkedIn in my post because people who are interested in that.
will, be more likely to get it because I actually put those words sales and LinkedIn. If I don't put the word sales and LinkedIn, it's hard for LinkedIn to know that the people who are interested in learning LinkedIn tips would ever wanna see that post.
The third category is title. So for example, service provider or consultant.
If you work with, uh, IT managers, [00:07:00] Put IT managers. In your post, put the actual words. Because what you're doing is you're giving information specifically around these keywords to LinkedIn so that LinkedIn can understand what this post is about, who it's for, and what kind of topic you're covering.
Makes sense. Right?
And it's actually super simple and a lot of times we forget to do that.
Second thing is when you engage with others on the platform, like you comment on their content or you DM with them, you're giving the algorithm behavioral information so that. LinkedIn will say, oh, well, if Selena is DMing with Joanne, thenit's a likelihood that Selena would wanna see Joanne's post in her feed and Joanne would want to see Selena's post in her feed.
Like, makes sense. Right. Um, so. you'll [00:08:00] notice that, if you start DMing with someone and they're posting, you will see their posts in your feed, commenting. The more you comment on someone's post, the more you're gonna see their content, but it's also likely they're going to see yours.
Again, we're just feeding behavioral information, to the algorithm to help connect your posts with the right people.
Number three. Once you connect with someone for about two weeks, you will see all their content and they will see all your content. Why is that? Well,
let's just say you went to a conference and you met mark. You connect with Mark on LinkedIn. Chances are LinkedIn understands that you wanna continue that relationship. So it's going to put your posts for roughly two weeks into Mark's feed and it's going to put Mark's posts into your feed,
So you see how this works? It's just information. And while we need to be inspired with our [00:09:00] posts, we do need to, make sure that we're using some technical, strategies, to take it full advantage. So let's think about this.
If I connect with people on an ongoing basis and I take an a four week hiatus from posting, I'm missing that window of opportunity for them to learn about me and to comment and to like, and to take action with me.
So when we talk about increasing the likelihood of somebody seeing your post, which is stage one, you want to include the right keywords, you want to comment, you want to dm, and you want to connect, Okay, so someone has now seen your post. What is the next stage they have to go through? They need to read it. And the one thing that you're gonna need to do is make sure that you have a great hook, a scroll stopper.
If you go on LinkedIn right now, you could actually just pause this podcast. No, don't pause it. Just do it while I'm talking. You're gonna go on your computer [00:10:00] browser or your LinkedIn mobile app, and go look at the post. You are not gonna see the full text.
You're going to see a hook, what we call those first few lines in a post. And then you're gonna see the words, "see more", and then people need to click on that to read the rest of the post. Even if you are doing a carousel, there might be some text or title. And in order to read further, your viewer has to click, the slide button,
Even if it's a video, there has to be something in those first couple of words. a scroll stopping something to get people to click, see more. so in other words, we can't really get to stage three, which is getting them to like, or comment if we don't get them to digest that piece of content
And that, again, is why that hook is so important. I will just say that yes, there are many occasions where I see [00:11:00] a really cute photo and I just like it without clicking see more, without reading the posts. That is true, but a like for a photo isn't as engaged as
a like or a comment if I've actually read something right? I've just been kind of pleased by seeing this nice photo and I hit the like button.
So just to say. You can get likes without people reading your posts. But they haven't been transformed. They've just seen a cute image.
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All right, so somebody has gone through stage one, which is, they've seen the post stage two, is they have clicked more. They're engaged with that post in some way. And then step three is they Are emotionally triggered, maybe that's not the right word. They have an emotional response and they're gonna take the time and energy to like or comment on that post.
so how do we actually facilitate more of that? How do we facilitate that emotional reaction? Well, here's a few things.
Number one is you definitely should use white space, okay? Because if it's not easy to read, people won't read it, and then if they don't read it, you're not gonna get that like or comment.
60 to 65% of LinkedIn members read their LinkedIn feed on their mobile app. So if you don't have the LinkedIn mobile app already download it., and you can see [00:13:00] it's pretty tough to read a post if it's a block of text, So use space, use emojis, use punctuation. Uh, I like to say space is a punctuation,
Punctuation was created to organize thoughts for the reader. And space is also a way to do that. Okay? So if you want more likes and comments, once somebody's reading your post, make sure it's pleasant to read. The second thing is that that post should be speaking to one avatar. It should be speaking to your ideal client.
And if it is, then they're going to see themselves in your content, and that's when they're gonna participate of responding in some way, thinking a little call and response, right? This is calling them in a way that makes 'em feel seen or heard, and then they like or comment in response.
And then. Always, stories are great. [00:14:00] I mean, you don't always have to do a story, but anytime you can tell a story of a result, what worked, what didn't work, um, things that you're doing, things your Clients are doing. People love that. BTS that behind the scenes, kind of story. again, whether that's you or a client or things you've seen out, in your industry.
So that is again, a way of keeping that person eyes and mind on your post, It's, it's a pretty demanding thing. Look, I, I'm not gonna lie, there's a high bar because there's so much content out there that, you know, stories is a great way of capturing someone's attention and keeping it.
Another thing you can do is simply ask for the like or the comment, You can say if you X, Y, z, like this post. Or comment below on X, Y, Z. you could say, repost share this post, We say we want more likes and comments, but those reposts in those shares are very valuable information that you're giving [00:15:00] LinkedIn, to tell it that this is a piece of valuable content.
And then lastly, always respond to comments as quickly as possible because when you do it activates the post. It kind of boosts it. Um, if there's a lot of activity and engagement in a post, in a confined period of time, LinkedIn will, assume that that's a good post and it will share with more people.
Okay, let's recap. If you want more likes and commons, here's what you need to know. There are three stages in that process.
*Number one*, they need to see it. And you're gonna use keywords and you're going to engage with people in comments, dms and connect with people to increase the likelihood that, people you want to see it will.
Why is that? Because you're giving the algorithm information. It's a machine, and it's learning based on your behavior and your keywords, where to place that content.
*Number two stage* is to write that compelling hook because you've got to get people to click [00:16:00] see more. Yes, people can like a photo and just click on it, but we want people reading this content in order to like,
comment, repost, and share.
*And the third stage* is to make sure that they are emotionally activated by what you're saying. That they see themselves in your content. And they're only gonna do that if it's easy to read. Use whitespace. Use punctuation. Use emojis, not excessively, but use emojis to have your
reader, be guided visually through the text. Tell stories to capture their attention and take them on a journey so you don't lose them. And then be specific. Ask them to engage, say, comment if this, like, if that. Repost share with your network. And then always make sure to reply to comments as quickly as you can.
All right. Well, I hope this was helpful. I hope you have some specific tips that you can implement based on those three stages I talked through. [00:17:00] And please, I invite you to follow slash subscribe to this podcast so you don't miss an episode. And you can also sign up for the Connect newsletter.
I'll put a link in the show notes. I send out A weekly newsletter with tips and advice around sales and LinkedIn for, service providers and consultants And lastly, you are always free to go to LinkedIn. Send me a connection request. Send me a dm, ask me a question.
If you do that, tell me you've listened to the podcast and I will answer your question. I'll see you next time. Have a lovely week.
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