LinkedIn Outreach Playbook

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LinkedIn Strategy Playbook

Thinking about LinkedIn but
unsure how to use it?

Perhaps you've encountered these scenarios?

  • You've spent time on LinkedIn, but would love to learn how to use it strategically to generate clients 
  • You know your client is on LinkedIn, and you want a plan to leverage it build a network of partners and clients
  • You want to up-level your marketing by integrating LinkedIn

You're not generating new clients consistently using LinkedIn -- and you're excited to solve that!


You're ready to push beyond your current plateau.

You're ready to let go of regret you never learned how to use LinkedIn properly.

Then, the question is...

How can you create sustainable sales and/or get to the next level of growth using LinkedIn?

Here's how:

Create a LinkedIn strategy and be sure to include starting conversations with your ideal client and partners on LinkedIn - without waiting, for them to come to you.

If you're ready to stop "waiting for clients", and are looking for a plan, you're in the right place.

The LinkedIn Strategy Playbook is for busy service-based business CEOs, consultants, agencies and their teams.


The goal of the Playbook is to develop your repeatable action plan that builds a consistent pipeline of clients, so you're continually reaching untapped opportunities.


The 6 Pillars of the LinkedIn Playbook

Your Client's Journey

Your Client's Journey Sets the Direction for the Strategy

LinkedIn Power Profile

Your LinkedIn Profile is the Home of Your Professional Brand

LinkedIn Content & CTA Strategy

Create Client Attracting Content on LinkedIn and CTAs to Take Them Off

Connections & Conversations Strategy

“Why Now? Why Them?” Strategy

Opportunity Management

Simple but Powerful Process for Managing Leads

Weekly Action Plan

Weekly Step-by-Step Action Plan

Ready to Get Support?

What Does the LinkedIn Playbook Include?

This is a done-for-you program with one-to-one coaching, where we deliver strategic direction and you learn and implement during our time working together. 

  • Client journey and positioning summary  
  • LinkedIn profile recommendations
  • LinkedIn content recommendations
  • Custom LinkedIn Strategic Playbook - A step-by-step plan for how to use LinkedIn.
  • Four 45-minute 1:1 coaching sessions
  • Unlimited questions via messaging

Bonus: 6-Step Discovery Call Guide My program takes you through 6 pillars of a good LinkedIn strategy.

The typical timeline of delivery and implementation is 10-12 weeks.


Why Does The Playbook Help You Generate More Clients?

1. Starting conversations and building relationships is a competitive advantage to generate clients in today's online environment

2. Reaching out to those you believe you can help, in addition to marketing content, creates balance and stability in your business

3. "Waiting" is not a growth strategy. But you don't have all day to do marketing and sales. The Playbook solves for that with a strategic action plan.

Absolute Go-To 

Celina is the absolute go-to reference when it comes to outreach as a form of business development. Her expertise and insights into sales and making true connections seamlessly align with how I approach people who are either colleagues or prospects: with respect and unassuming of what they need, and instead creating a genuine and mutually beneficial business relationship.

If you get a chance to work with Celina: I highly recommend!!

Heidi Holvoet, Strategic Business Coach

Game Changer

Working with Celina Guerrero has been a game changer for me.

I have benefited tremendously from her knowledge about LinkedIn Sales Navigator and her extensive knowledge of the sales process in general--an eye opening experience!

Celina helped me in setting up my mindset and establishing an efficient process to outreach to my prospective buyers.

Celina is the sales whisperer where she not only helped me navigate the intimidating and daunting process of sales but also helped me overcome my fear of the sales process.

Crystal Richards, Project Management Educational Consultant

Paying Off Big Time

Celina has made a real difference in my approach to lead gen. Her encouragement to reach out to prospective clients is paying off big time. I'm being more proactive seeking HR Directors / People Leads on LinkedIn, with a tailored template for new contacts which has people booking in sales calls within minutes. A Chief of Staff of a big tech firm booked in a meeting within 11 minutes of me sending a LI message, and wrote how excited they were to chat. Boom! Thank you for helping me take myself off mute, Celina

Debbie Danon, Leadership Coach & Consultant

I'm Ready to Hire!

But this is unchartered territory.

  • Create compelling content
  • Build relationships with your ideal client
  • Use one-to-one sales conversations to maximize your one-to-many marketing efforts, and increase conversions


With the LinkedIn Strategy Playbook, I Share the Knowledge I've Used To...

Take a consulting company to 6-figures in 6 months

Generate millions in revenue selling to Executives and CEOs   

Help B2B leaders employ social selling techniques that work to generate leads today.

Coach leaders, business consultants and sales pros how to sell to big companies.

She Gets Sales

Celina gets people, so she gets sales. She has crafted a brilliant approach to sales that is equal parts human behavior, strategy, and process. During the year that we worked together, Celina's coaching enabled me to create pipeline, craft proposals, and close deals.

Her energy and expertise are an incredible asset to anyone that is looking to increase revenues and refine their sales strategy and approach.

Heatherjean MacNeil, Sales Executive

Four New Clients

So there I was, thinking I was about to go on a LinkedIn Sales Navigator workshop.  In reality, I was about to receive the keys to the LinkedIn universe.

I immediately put her training into action. One month later, I have four new clients. 

Celina's guidance and coaching is personalized, centered around being of service and IMPACTFUL.
An engagement with her leads to possibilities you never knew existed.

Claire Mason, Content Strategist

Accessible and Holistic

I worked with Celina during a critical growth phase in my business. I was working to scale and needed support with business development. My business model had previously relied on referrals but I was falling short of my sales goals. Celina helped me understand the ins and outs of sales and relationship building in an accessible and holistic way. I feel so much more prepared now to bring on new clients and grow my business. I'm so grateful for Celina's guidance.

Sarah Leonard, Founder, Social Media Agency

Celina Guerrero

Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. She helps client-serving CEOs & Consultants leverage LinkedIn to generate more clients and grow their businesses sustainably.



Who's Successful in This Program?
  • You’re a service-based entrepreneur, trainer, agency, consultant, high-ticket or done-for you service-based professional
  • You have been in business for at least a year
  • You're tired of not knowing where your next 3-10 clients are coming from and are ready to stop running your business that way
  • You've got a sales pipeline in place and are so ready to make it stronger, better and generate more clients because you want more money in your business.
  • You’re prepared to learn new skills and strategies, and ask a lot of questions so you can achieve your goals
  • You're ready to dedicate time to implement a sales system into your business
  • You want to be held accountable and are coachable
  • You're dedicated to the long-term success of your business
Who is This Program Not For?
  • You sell a product
  • You're a MLM
  • You want the work done for you - this is not a done for you service. 
How Long Is The Program?
  • The Program is 3-Months in duration with full access to the portal and, coaching, support and community during that time.

Ready to Get Started?

The Goal of the 90 Day Sales Director

By the end of the program you will have implemented the six pillars required to hire and lead sales person successfully.

Have Questions?

Schedule a Consult Call Today!

We'll Discuss Your Goals and See If The LinkedIn Strategy Playbook Program Can Help.