Want an Improved Sales Process that Converts More Leads Into Clients?

I provide sales process audits for service-based businesses who have a Founder / CEO who sells, or a sales team of 5 or less.

Here are some reasons you may want a sales process audit (+ build out). You...

  • Your sales process is a mix of various activities and you want to streamline the process to improve efficiency and functionality
  • You're getting leads but they're not converting into discovery sales calls or clients
  • You're getting consult calls but they're not converting into clients
  • Someone new is leading sales and you want a process in place for them to follow

Here's what a sales audit (+ build out) looks like:

We provide a questionnaire.

We interview you.

We review any sales assets or process you have (or don't have) in place.

We'll provide a simple assessment based on our How People Make Buying Decisions framework.

The assessment will provide recommendations for building out or streamlining your existing process.

She Gets Sales

Celina gets people, so she gets sales. She has crafted a brilliant approach to sales that is equal parts human behavior, strategy, and process. During the year that we worked together, Celina's coaching enabled me to create pipeline, craft proposals, and close deals.

Her energy and expertise are an incredible asset to anyone that is looking to increase revenues and refine their sales strategy and approach.

Heatherjean MacNeil, Sales Executive



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Accessible and Holistic

I worked with Celina during a critical growth phase in my business. I was working to scale and needed support with business development. My business model had previously relied on referrals but I was falling short of my sales goals.

Celina helped me understand the ins and outs of sales and relationship building in an accessible and holistic way. I feel so much more prepared now to bring on new clients and grow my business. I'm so grateful for Celina's guidance.

Sarah Leonard, Founder, Social Media Agency

Why Work with Celina on Your Sales Process Audit?

You should invest in working with with Celina if the following 3 things appeal to you:


  1. Celina has been a sales coach and LinkedIn trainer for early-stage consultants and service providers for over a decade. Since 2013, she's helped consultants and service providers learn how to create a sales process to generate more clients to grow their businesses.

  2. Celina has served as a full-time sales executive with quotas where she generated millions of dollars working with Executives and CEOs. She understands the fundamentals of what it takes to attract, nurture and convert relationships into paying clients and she brings that knowledge to her coaching .

  3. She's a whiz at building process, systems and strategy, but isn't going to make you rely on templated sales scripts. All her recommendations are based on you and your client.

Celina Guerrero

Has Been Featured In

Game Changer

Working with Celina Guerrero has been a game changer for me.

I have benefited tremendously from her extensive knowledge of the sales process in general -- an eye opening experience!

 Celina is the sales whisperer where she not only helped me navigate the intimidating and daunting process of sales but also helped me overcome my fear of the sales process.

Crystal Richards, Project Management Educational Consultant