Look, the holy grail of running a service-based business is to be able to have the lifestyle we always dreamed of when we went into business for ourselves, right? Flexibility of, of time, ma making our own money, setting our own course, not having to respond to, uh, a boss's vision or, or, or needs. Right. We get to decide.
What kind of businesses we want and often what happens? I talk about this a lot. Right? We get into business or we get those referrals and then the referrals slowly, slow down. And then we're stuck in a situation where we don't have the clients that we need. So, um, One way to invigorate your, uh, sales pipeline, if you will.
That's sounds very dramatic, right? In order to get more leads into the pipeline is to use LinkedIn as a way to identify your perfect client, reach out to them and say, Hey. I'd love to start a conversation about this, because I know you have this problem. Something that I work with, work on with people and Hey, let's get to know each other.
Okay. So that's what I want to talk about today. I want to really talk about five reasons why you should be starting conversations with your ideal clients and not waiting for them to start conversations with you. This is the thrive biz chat, where I talk about what it really takes to run a thriving service-based business.
I'm selling a Guerrero. I am the creator of the LinkedIn outreach playbook. It's a new offering for me. Uh, today is, uh, February 9th for getting this as sort of a new, new thing. I'm really excited about it. If you want to learn more about what that is, you can look at the link in the notes or in the comments.
Um, essentially it's helping. Service-based CEO's consultants and their teams create a five step playbook about how do we go out onto LinkedIn? Identify our ideal clients, reach out to them in a way that's not spammy. Not annoying and really it starts building relationships. And like I say, start conversations.
Um, and this is a, an extremely useful tool for you. It's, uh, not only do I help create that playbook based on the information of your business, but we have some one-on-one coaching to support that. So if you're interested in that, do not hesitate to check that out. Um, in the meantime, Right. I want to talk about, uh, five reasons you should be starting conversations.
Okay. So let's, let's go ahead and get started. Um, number one, and this is something we just don't often think about is. Sometimes don't know that they have a problem or that they have a problem, but they don't know what the solution is. Right. We haven't talked about problem aware solution aware, right?
Some people know they have a problem, but they literally don't know what the solution is. It's not like, oh, I need someone to mow my lawn. Let me go find a gardener. It's not that simple. A lot of times in our businesses and peoples in our clients businesses, right. Um, there are nuances to the solutions and sometimes they don't exactly know what that is.
So if you start a conversation with them, you can say, Hey, guess what? I work with people with this issue that you have, and they're going to be probably pretty excited to know such a thing exists. Number two, your ideal client doesn't know. Who can help them. And so they don't necessarily know how to find them, right?
Like they're, again, it's kind of along the same lines where, um, they don't necessarily know exactly how to search, right. Some of these problems aren't exactly, um, you know, searchable specifically, right. Cause they're thinking about these problems maybe in really complex ways. And so when you come to them and you frame the problem for them, you shape the problem.
You articulate the problem. They're like, oh my gosh, that's exactly how I, what I've been dealing with. Like, I'm so happy that you did to know that somebody understands my situation. Um, and that's the kind of outreach we want. Um, the third reason, it's great to start conversations with our ideal prospects and not wait for them to start one with you is that, uh, you know, they often are so busy that they don't have the time and energy to find a solution.
I mean, how many times have you had an issue yourself? Who it's just too hard. It's just too hard to go out, pick her out, you know, all right. Who can help me vetting them, learning about them. Like it's a long process. And when you can come to them and say, Hey, you know, I work with people. I know this I'm familiar with problem that you might be dealing with.
All of a sudden, it, it just accelerates their times decision and they're more likely to, you know, make a, uh, to invest, I should say, in a solution because you've come to them already with it sort of on a silver platter. Right. Okay. Um, number, what am I on? Number four? Um, your, uh, Your ideal client might search for somebody like you, but then you don't come up in the results.
I mean, hopefully you're doing the work that you need to do. Right. But it's a big, vast world out there. And so like, if you're not sure they're going to be able to find you. Go find them. Right? Why don't you as the CEO owner or hiring somebody to do this on your behalf, within your business, go out and seek out those people.
Right? Why are we relying on everybody else to always come inbound to us? Right. Right. We're driving our business forward. We want to break through that ceiling. Let's let's go find them. Right. And then number five is, um, human relationships really, really, really matter. Okay. When I see an ad or when I see an article or I see a blog, that's great.
And I might sign up for that, you know, lead magnet. I might, you know, click on that hat. I even might watch a webinar, but having a human relationship built into that process around binding and investing in a solution is huge. Huge. Okay. So I would say. Maybe I did it in reverse. Maybe in fact, the number one reason that we should be doing start conversations is because human relationships matter and they matter more than ever, right.
In a crowded online space where information is a commodity, right. It's information is everywhere, right? What is the differentiator? The differentiator is you or it is somebody who's working in your business to go out and build relationships and be a problem. So those are five reasons that I encourage you to go out and start conversations.
If you're interested in having a more robust conversation with me about that and how that might fit into your business. I hope you'll reach out to me again. My information is in the link, so you can always message me on LinkedIn. You know where to find me. That's what I have for you today. I'll see you next time.