$2,497.00 USD

By checking the above box, I agree Terms of Enrollment below. (Click here to view full terms in new browser window.)

A copy of this agreement will be emailed to you immediately once payment is received.


LinkedIn Outreach Playbook


This Agreement is made as (“Client”) and Tessellate Partners, LLC (“Company”) at 2335 E. Colorado Blvd., Ste. 115 / 384, Pasadena, CA 91107 for the enrollment of Client in Company's LinkedIn Outreach Playbook ("Program").


Company agrees to:

  • Provide templates, processes, scripts, and strategies that help Client to generate new business by sharing content and reaching out to prospective clients and partners on LinkedIn in the form of a "LinkedIn Outreach Playbook"
  • Provide a minimum of four (4) 45-minute one-on-one coaching sessions to support Client through relevant topics, objectives and deliverables of the Program
  • Provide portal / form for Client to submit requests for support, and respond to those inquiries within 24-48 hours
  • Support Client to remain productive and make progress
  • Execute the program deliverables and estimated 10-12 week timeline set forth in Addendum A

Client agrees to:

  • Be available for private coaching sessions in a timely manner in order to progress through the 10-12 week Program
  • Utilize the templates, processes, scripts and strategies to implement the strategies provided on LinkedIn in the form of the "LinkedIn Outreach Playbook" 
  • Commit to taking action on LinkedIn in order to gain feedback for improvement of the "LinkedIn Outreach Playbook"
  • Submit requests for support when they have questions or need help
  • Be productive and make progress
  • Agree to independently purchase and pay for a subscription of LinkedIn Sales Navigator, should Client and Company mutually agree that's a tool that would support your specific goals of the Program


Company, may at its sole discretion, limit, suspend, or terminate Client’s participation in any of its programs, live, recorded, social media-based or digital if any of the following are true with reasonable notice to you and an opportunity to cure:

  • Client becomes disruptive or difficult to work with;
  • Client fails to follow the program guidelines; or
  • Client willfully impairs progress in the Program

Privacy & Confidentiality

We respect Client’s privacy and must insist that the Client respect the privacy of Company.

We respect Client’s confidential and proprietary information ideas, plans and trade secrets (collectively, "Confidential Information") and must insist that Client respect the same rights of the Company.

Client agrees:

not to infringe any Program or Company's copyright, patent, trademark, trade secret or other intellectual property rights;

that any Confidential Information shared by Program or any representative of the Company is confidential and Proprietary, and belongs solely and exclusively to the Company;

not to disclose such information to any other person or use it in any manner other than in discussion with Company and its representatives;

that all materials and information provided to you by the Company are its confidential and proprietary intellectual property belong solely and exclusively to the Company, and may only be used by you as authorized by the Company;

the reproduction, distribution and sale of these materials by anyone but the Company is strictly prohibited;

that if you violate, or display any likelihood of violating, any of your agreements contained in this paragraph the Company will be entitled to injunctive relief to prohibit any such violations to protect against the harm of such violations.

While you are free to discuss your individual results from our programs and training, you must keep the experiences and statements, oral or written, of any other known participants in the strictest of confidence.

You further agree that your participation is subject to our Privacy Policy (Privacy Policy) and Terms of Service (Terms & Conditions).

The Program

Program education and information is intended for a general audience and does not purport to be, nor should it be construed as, advice or counseling tailored to any specific business or industry. Content is centered around 1) LinkedIn 2) Sales 3) Marketing

All materials, procedures, policies, and standards, all manuals, all teaching aids, and the like that have been or will be made available by Company or its designated facilitators, or any other source, oral or written, are for individual use in or in conjunction with this program only.

Program content is for individual use only, and may not be sold, tape recorded, videotaped, shared, taught, given away, or otherwise divulged without the express written consent of Company, or its designated agent.

The information contained in program material is strictly for educational purposes.

Therefore, if you wish to apply (or not apply) ideas contained in this material, you are taking full responsibility for your actions.

We assume no responsibility for errors or omissions that may appear in any program materials. 

Terms of Sale

Once the first one-on-one call is completed between Client and Company, Program becomes fully non-refundable.


Addendum A


The goal of the Playbook is to develop a strategic weekly / daily action plan you can execute quickly and effectively on LinkedIn to generate leads, prospects and clients.

Below you’ll find a sample roadmap of this 10-12 week program.

Questionnaire and Intake Call

You complete an initial questionnaire followed by a 45-minute 1:1 call.

Client Journey

You receive a client journey overview to ensure we’re aligned on your ideal client and the transformation you provide.

LinkedIn Profile

You receive content recommendations for your LinkedIn profile.

LinkedIn Content Strategy

You receive a content strategy that supports your client development process on LinkedIn. 

LinkedIn Outreach Strategy

You receive a draft of your LinkedIn Outreach Playbook, which is a step-by-step outbound connection strategy designed specifically for your business to find leads, build relationships with partners and leverage all those relationships into opportunities.

Call 2, 3, 4

We’ll schedule the 3 remaining calls at agreed upon times to answer Client questions and provide supplemental guidance and direction.


Client executes the playbook, learns and provides feedback for additional direction.

By the end of the process  you should be comfortable with your weekly action plan and understand the fundamentals of generating clients on LinkedIn through content and connection.


You also receive access to the 6-Step Discovery Call Guide

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LinkedIn Outreach Playbook

By purchasing the LinkedIn Outreach Playbook you'll receive:

  • Four 60-minute 1:1 coaching sessions
  • Unlimited access to submit questions 
  • Client journey and positioning summary
  • LinkedIn profile recommendations
  • LinkedIn content recommendations
  • Custom LinkedIn Outreach Playbook
  • 6-Step Discovery Call Guide Template

The LinkedIn Outreach Playbook Requires: 

  • Your commitment to implement the recommendations in a timely manner to move the process forward
  • Your availability for 1:1 coaching for feedback and adjustments of the playbook within the 8-10 week program 
  • Your willingness to independently pay for a LinkedIn Sales Navigator subscription, should we mutually agree that's a tool that would support your goals on LinkedIn

What People Are Saying:

Celina’s program was incredibly helpful for learning how to leverage LinkedIn in a consistent and time efficient way.

Amy Kan, Leadership Coach

Working with Celina Guerrero has been a game changer for me.

Crystal Richards, Project Management Educational Consultant

Celina is the absolute go-to reference when it comes to outreach as a form of business development. If you get a chance to work with Celina: I highly recommend!!

Heidi Holvoet, Strategic Business Coach